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Bayser Consulting
Skokie, IL 60076

A New Level of Analysis Abstract

Back in the early 1990's, prescribing information was gathered at the pharmacy outlet level and the pharmaceutical market analyst's nightmare was traveling scripts. The data were captured where the script was filled as opposed to where the prescription was written. So, if Dr. John Smith, who is based in Chicago, writes a script for a patient who fills the script in New York, sales rep Jane Doe, who calls on Dr. John Smith, gets no credit. In short, that muddies the link between promotion and results, puzzling marketers as to what really happened.

If you would like a copy of this publication please call (847) 920-1000 or e-mail bayser@bayser.com

Testimonials:

“One of the brightest individuals that I've met in my career. JP has an incredible skill regarding simplifying issues, and preparing presentations for senior management." -- Director, Large Pharmaceutical Company

“Extremely brilliant and gets it right away.” --Director, Large Pharmaceutical Company

“Very professional!” --VP, Large Medical Devices Company

“JP and I are a great team. I get all kinds of ideas and he gets them implemented.” --VP, Large Pharmaceutical Company

“Always does quality work.” --Director, Large Medical Devices Company

"The amount of knowledge that they bought, not only about their tools but about the industry & tool applications.” --Market Researcher, Large Pharmaceutical Company

“I am very pleased with Bayser’s work. ” --Director, Large Diagnostics Company

“A real guru at Excel. Taught me everything I know about spreadsheets.” --Account Manager, Large Diagnostics Company

Reaction to a demo of Bayser’s Rx Tracker: “I am having an out-of-body experience right now.” --VP, Large Pharmaceutical Company

 

 

All contents copyright 2002 Bayser Consulting, (847) 920-1000