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Hospital-Retail Spillover The hospital is just one site in the vast continuum of care. Therapies initiated in the hospital carry beyond the confines of the facility and are at times eagerly embraced by physicians practicing in their private offices. Knowing just how much of that hospital-retail spillover is occurring for a given drug or therapeutic area provides invaluable clues to the marketer when articulating the companys strategy and tactics across the institutional and retail segments. |
Testimonials: One of the brightest individuals that I've met in my career. JP has an incredible skill regarding simplifying issues, and preparing presentations for senior management." -- Director, Large Pharmaceutical Company
Extremely
brilliant and gets it right away. Very
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real guru at Excel. Taught me everything I know about spreadsheets. Reaction
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