Patient Data Come of Age
Contrary to popular belief, physicians still
can't retrieve the full medical history of every patient who walks into
their offices. Nor can they zap prescriptions through a clearinghouse
that shows whether patients are eligible for coverage and reviews all
medications they are taking to forestall drug-drug interactions. That
era lies in the not-too-distant future. Nonetheless, pharma companies
have access to vast amounts of patient data that they can use to their
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Large Pharmaceutical Company
am having an out-of-body experience right now.
--VP, Large Pharmaceutical Company
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