On of the most advanced applications of patient-level data is
Molecular targeting allows identifying and targeting not only
individual physicians but also tightly connected physician molecules.
Molecular targeting leverages connections between different physicians
and enables pharmaceutical sales representatives to influence high
writers by targeting most influential physicians in the molecule.
Instead of targeting physicians on an individual-by-individual basis,
Molecular Targeting approach recognizes physicians constantly interact
with each other and therefore targets groups of physicians in one fell
swoop. The expression molecular targeting underscores the fact it is
the molecule (tightly bonded group of physicians) and not the atom
(individual physician) that takes center stage. Such an approach
requires an accurate mapping of the working relationships that exist
among physicians (sociogram) and as a result has been out of reach until
recently. Thanks to the advent of patient-level data the marketer can
now map out working relationships among physicians by tracking the
movement of patients across different healthcare givers.
One of the brightest individuals that I've met in my career. JP has an incredible skill regarding simplifying issues, and preparing presentations for senior management." -- Director, Large Pharmaceutical Company
brilliant and gets it right away.
and I are a great team. I get all kinds of ideas and he gets them
does quality work.
amount of knowledge that they bought, not only about their tools but about
the industry & tool applications.
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real guru at Excel. Taught me everything I know about spreadsheets.
to a demo of Baysers Rx Tracker:
am having an out-of-body experience right now. --VP,
Large Pharmaceutical Company
am having an out-of-body experience right now.
--VP, Large Pharmaceutical Company
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