Peers of Influence Abstract
majority of techniques for targeting physicians leave stacks of money on
the table, for they focus entirely on the prescription habits of the
physician and leave out altogether the everyday working relationships
that tie physicians together. In short, physicians are regarded as
individuals whose decisions are not in the least influenced by their
peers. This is surprising. Any marketer intent on selling toys knows not
only should the interest of the child be aroused so the child can pester
mom to make the purchase, but also mom needs to be reassured of the
educational value of the toy to justify opening her purse. The marketer
knows right off the bat the focus ought to be the mom-child pair. How
then can the pharmaceutical marketer keep on ignoring relationships?
Enter molecular targeting.
One of the brightest individuals that I've met in my career. JP has an incredible skill regarding simplifying issues, and preparing presentations for senior management." -- Director, Large Pharmaceutical Company
brilliant and gets it right away.
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to a demo of Baysers Rx Tracker:
am having an out-of-body experience right now. --VP,
Large Pharmaceutical Company
am having an out-of-body experience right now.
--VP, Large Pharmaceutical Company
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