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Territory Alignment

By territory alignment, we mean the task of assigning accounts or zip codes to a territory (over which the rep reigns). Alignment rightly merits management attention since it can boost both revenue and profit, without requiring additional investment. As an illustration, consider two neighbor territories serviced by Bill and Sally. Bill cannot possibly visit all the accounts/physicians because his territory is too big. Sally, on the contrary, does not have enough customers because her territory is too small. By redrawing the geographic divide, the company gains on two counts. Bill can cover his territory more effectively (less traveling) and generate higher sales. Sally has a larger potential she can tap into, and can generate higher sales as well.

Actually, territory alignment encompasses two inter-dependent problems: account/zip assignment (described above) and rep location (where should the rep live to ensure best coverage of the territory?). Indeed, the best account/zip assignment can only be established once we have established the ideal location of the reps, and the latter can only be established once we have assigned the accounts/zips.

Sales Force Strategy

(Published in Feb 2002 issue of Pharmaceutical Representative Online)

Optimal May Not Be Ideal: A Territory Alignment Case Study

Working Paper.

Quotes

Detailing: Marketing success can hinge on how territories are divided among reps

(Drug Marketing, Vol. 4(10), March 13, 2002)

Bayser Aligner

Testimonials:

“One of the brightest individuals that I've met in my career. JP has an incredible skill regarding simplifying issues, and preparing presentations for senior management." -- Director, Large Pharmaceutical Company

“Extremely brilliant and gets it right away.” --Director, Large Pharmaceutical Company

“Very professional!” --VP, Large Medical Devices Company

“JP and I are a great team. I get all kinds of ideas and he gets them implemented.” --VP, Large Pharmaceutical Company

“Always does quality work.” --Director, Large Medical Devices Company

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All contents copyright 2002 Bayser Consulting, (847) 920-1000