About Bayser

Bayser is a Chicago-based management consulting firm that specializes in sales and marketing analytics for pharmaceutical, medical devices, and diagnostics manufacturers.

We use techniques from Artificial Intelligence, Operations Research, Statistics,  Economics, Finance, and Marketing to analyze our clients' needs, build models, and develop recommendations.

We are bilingual in the sense that we are fluent both in the technical and the business areas. Our ability to bridge the gap between those two worlds is actually one of our key assets.

As a company, we pursue two inter-related goals. First, offer impeccable service. Second, build a sales and marketing optimization science that helps us better help serve our customers.

Key Practice Areas:		Issues Addressed:
Corporate Strategy		Industry Landscape & Competitive Intelligence Portfolio Optimization Licensing & Deal Structuring Corporate Data Strategy Patient & Consumer Level Corporate Strategies Impact of Training on Sales
Sales Force Optimization		Targeting Sizing/Structuring Patient-Level Segmentation and Targeting Sales Force Alignment Incentive Compensation Call Planning Call Efficiency & Sales Response SFA & CRM
Managed Care		Pull-Through Opportunity Rebate Optimization Impact of the Formulary Status on the Market Share Plan-Plan Spillover Managed Care Contracting Optimization Analysis of Tier impact on co-pay and market share using APLD Control & Spillover Measurement
Product Management		Data Cleansing & Fuzzy Matching Interactive and Thematic Mapping Product Life-cycle Optimization using APLD Early trend identifications Impact of marketing programs ROI of Consumer Programs Computer & Card Games Custom Software Development