Examples of Work:

Drug Utilization

• Compliance and Persistence, LOT, LTV
• Sources of Business (SOB)
• Concomitancy, Dosing, Titration, Mono vs Combo Therapy, Path of Therapy
• Off-Label

Opportunity Identification

• Sources of Business
• Line of Therapy
• Unmet Needs

Targeting

• New Patient Starts vs Continuing
• KOL, Spheres of Influence, Molecular Targeting
• Hospital Retail Spillover
• Based on Patient Profile

Promotional Spend

• ROI of DTC campaigns
• Evaluation of C&P Programs
• Optimization of Sample Allocation
• Promotion Response
• Promo Mix Optimization (e-detailing, M&E, dinner meetings, conferences, speaker program)

Sales Forecast

• Predictive Modeling based on drug adoption patterns

Business Strategy Development

• Strategic Alliances, M&A
• Co-promotion Opportunities
• Market Assessment
• Assess Current Dynamics
• Identify market to compete in

Patient Flow Analysis

• Map out maze of healthcare providers
• Referral Patterns
• Movement within Hospital

Health Economic - Outcomes Research

• Cost-Benefit Analyses of Drugs
• Impact of co-pay on C&P
• Co-pay and Plan Pay
• Price Elasticity, Pricing
• Evidence-based Medicine

Clinical Trials

• Physician Recruitment based on Patient Profile
• Patient Recruitment Criteria
• Evaluation and Tracking

Sales Operations (next big one)

• Incentive Compensation (based on indication)