Physician Referral

4 Basic Physician Types

1. Referred-to physicians: Get a lot of referrals from other physicians (high-caliber professionals).
2. Referring physicians: Send a lot of physicians to other physicians that may favor or shun your product (average Joe – extremely valuable since they can deflect the outflow of patients, yet difficult to identify otherwise).
3. Wheeler-dealers: score high on both counts.
4. Hermits: score low on both counts.

A physician can be characterized by the number of patients received and patients sent.

Physicians by Referral Type

Example

The fictitious table above indicates there are 2,292 wheeler-dealers, 3,871 referred-to, and 4323 referrers that are potential targets.

For additional information about this product please send an e-mail to igor@bayser.com