Publications

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"Peers of Influence" ,by Jean-Patrick Tsang, PhD MBA (INSEAD)
Medical Marketing and Media, Feb 2004

"Distilling Influence Networks and Referral Patterns from Patient-Level Data", by Jean-Patrick Tsang PhD MBA (INSEAD) and Igor Rudychev PhD, Product Management Today, April 2003.


 

"Hospital to Home - Leveraging Hospital-Retail Spillover", by Jean-Patrick Tsang PhD MBA (INSEAD), Pharmaceutical Executive, July 2003 


 

"Patient Data Come of Age", by Jean-Patrick Tsang PhD MBA (INSEAD), Pharmaceutical Executive, May 2003 and The International Pharmaceutical Review 2003, pp. 132-135


 

"Patient-Level Data: A New Level of Analysis", by Jean-Patrick Tsang PhD MBA (INSEAD), Pharma Marketing News, Vol. 2, No. 7, July 2003

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"Sales Territory Alignment Key to Marketing Success", by Jean-Patrick Tsang PhD MBA (INSEAD), Drug Marketing, Vol. 4 No. 10, Mar 13, 2002.

 

"Micromarketing An Individual Approach", by Jean-Patrick Tsang PhD MBA (INSEAD), Pharmaceutical Executive, Dec 2001.

"Endowing Reasoning Capability to Matching/Scrubbing Algorithm", by Jean-Patrick Tsang PhD MBA (INSEAD) and Igor Rudychev PhD, Journal of Data Warehousing, October 2002.

"Sales Force Strategy", by Jean-Patrick Tsang PhD MBA (INSEAD), Pharmaceutical Representative, Feb 2002.