The Data Zoo
Discover the biggest data sources pharma companies purchase today, find inspiration for new data offerings to fill market gaps, and identify crowded regions where it may be challenging to make an impact. The Data Zoo is your go-to resource for exploring our extensive collection of databases and finding the perfect data solution for your business.
Physician Level Data
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Xponent provides physician-level data on prescribing patterns for both new and refill prescriptions. This granular data allows for detailed analysis of individual prescriber behavior
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Affiliation data maps the relationships between individual physicians and the healthcare accounts or facilities they are associated with, such as being employed (W-2) by a hospital or affiliated (1099) with a practice.
Patient Level Data
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SP data provides patient-level data with encrypted identifiers and ICD diagnosis codes, covering only the company's own drugs.
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PLD (Patient Level Data) provides de-identified, patient-level prescription records across multiple care settings like pharmacies, physician offices, and hospitals. It offers comprehensive insights into patient treatment patterns by combining data from various sources while maintaining patient privacy through encrypted identifiers.
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GPO (Group Purchasing Organization) data provides visibility into the discounted pricing and product/service offerings negotiated by GPOs for their healthcare provider members. This data can offer insights into the GPO channel's purchasing volumes, negotiated costs, and lists of participating physician members able to access the contracted pricing from a given GPO.
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EMR (Electronic Medical Record) data provides comprehensive clinical details beyond just prescriptions, including physician notes, lab results, and family history. Its footprint is more modest than claims data, but increasingly combined to offer a holistic view of the patient journey.
National Level Data
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NPA (National Prescription Audit) projects the demand for Rx drugs, including what the provider prescribes in the retail setting and what is ultimately dispensed to patients across multiple channels, projecting to around 70% of all prescriptions. NSP (National Sales Perspectives) projects spending on prescription drugs sold to pharmacies, clinics, hospitals and other healthcare settings, reporting actual transaction prices and projecting to 100% of the market.
Account Level Data
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DDD (Drug Distribution Data) provides account-level data on pharmaceutical product shipments to healthcare facilities, as reported from customer invoices. DDD groups shipments to multiple customers at the same address under a single account, offering insights into drug distribution patterns and sales volume at the outlet level.
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SD (Specialty Distributor) provides account-level data from the perspective of truck drivers delivering specialty pharmaceutical products. SD data covers only the company's own drugs and requires supplemental DDD data to capture competitive activity in the market. Accounts can receive shipments from both the company's primary distributors (SP's) and specialty distributors (SD's), so care must be taken to avoid double-counting between these sources when analyzing sales volume and distribution patterns across channels.
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Hierarchy data provides insight into the organizational structure and connections between different healthcare accounts or facilities, such as hospitals being part of a larger health system or Independent Physician Associations (IPAs) comprising multiple physician practices.
